I'm Jaya, a writer and editorial strategist in New York. I studied STS and creative writing at Stanford, ran the Atlassian Design blog, and led AI enablement for a 600+ designer organization.

I help teams figure out what they're trying to say, turning momentary attention into true interest. Get in touch.

Jaya, taking a photo
Stanford Stadium at night, 35mm
Margins The story of a global streetwear pop-up Editorial, design, video — 2024 MARGINS Atlassian Editorial for the Design blog Editorial — 2024–26 Design blog Atlassian AI enablement for 600 designers Strategy — 2024–26 AI Builders Week Independent Why Women Should Fist Fight Visual script — 2024 Fist Fight MTV Buckhead Shore, as written TV writing — 2022 Buckhead Shore
Experience
AtlassianEditorial lead, Design blog2024–26
AtlassianAI enablement, design org2024–26
MTV EntertainmentTV writing, Buckhead Shore2022
The Stanford DailyReporter2020–22
Education
BA, Science, Technology & SocietyStanford University
Creative WritingStanford University
PORTRAITS / MOVEMENT / LAND / BEHIND THE SCENES
PORTRAITS
Claire
Backstage pass
Front row
End of the night
Varsity
Party portrait
Patchwork
Pink shirt
MOVEMENT
Corner store lineup
Window shopping
Stanford Stadium, at night
Street skate
House show
Skate day
Kickflip at the truck
Night garden
LAND
Lake Lag, dusk
Lakeside
The swim
Oranges
Hennessy
The city, from up here
Golden hour
Light leak
BEHIND THE SCENES
Window light
Wardrobe
Fitting
Sheet music
The photographer
Mirror check
Tank tops
(←) All work

Margins

The story of a global streetwear pop-up

EDITORIAL, DESIGN, VIDEO — 2024

MARGINS is a global streetwear pop-up. I wrote and directed an editorial feature: interviews with the creators, Rayouf Alhumedhi and Olivia Wang, alongside photography and film.

The Story of MARGINS
Creators of MARGINS

Full feature site coming soon.

(←) All work

Atlassian

Running the Design blog

EDITORIAL — 2024–26

Editorial lead for the Atlassian Design blog: 30,000 readers, 25 contributors. Mainly, I helped designers shape narratives from their technical processes.

Read the Design blog ↗ A piece I wrote ↗

Design Download — March issue
(←) All work

Atlassian

AI enablement for 600 designers

STRATEGY, COMMUNICATIONS — 2024–26

Strategy and communications for a 600-person design organization: AI Builders Week, the monthly Design Download, and programs that moved a design org from curiosity to fluency.

AI in Design — building AI capability
AI Builders Week Look Back
AI Design Center — resource hub
(←) All work

Independent

Why Women Should Fist Fight

VISUAL SCRIPT — 2024

A visual script: a coming-of-age film about an outspoken high school student disturbed by the passive-aggression of the women around her.

Why Women Should Fist Fight — story
Author page
Inspiration page
(←) All work

MTV Entertainment

Buckhead Shore, as written

TV WRITING — 2022

TV writing at MTV Entertainment — episode descriptions and titles that captured plot, suspense, and drama.

EPISODE 9  ·  TV-14  ·  42 MIN  ·  AUG 11, 2022

I Thought We Were Brothers

Adamo is devastated when the boys fail to show up for him. DJ finally debuts his new song for his dad but worries about the feedback. Savannah invites Parker over for the first time but is blindsided by their conversation.

EPISODE 10  ·  NR  ·  42 MIN  ·  JAN 18, 2022

There’s Ripples in Love, There’s Ripples in Life

The boys plan a special trip for Adamo to Hilton Head for a weekend of beach, booze, and bold declarations. Parker struggles to contain his feelings for Katie and Juju makes big moves at Magic City.

JAYA SANDHU

Resume

Writer and editorial strategist in New York — most recently at Atlassian, previously MTV Entertainment. jaya10@alumni.stanford.edu

EXPERIENCE

Atlassian

Editorial lead, Design blog · 2024–26

Ran the Atlassian Design blog — 30,000 readers, 25 contributors. Edited and developed pieces with designers across the organization, helping them shape compelling narratives from their technical processes.

Atlassian

AI enablement, design organization · 2024–26

Strategy and communications for a 600-person design org — AI Builders Week, the monthly Design Download, and enablement programs that moved the org from curiosity to fluency.

MTV Entertainment

Unscripted Series Development · 2022

Wrote episode titles and descriptions — copy that captured plot, suspense, and drama for a national audience.

The Stanford Daily

Reporter · 2020–22

Reported and interviewed — founders of Airtable and Stitch Fix, the Biden–Harris COVID-19 Advisory Board, and campus news.

EDUCATION

Stanford University

BA, Science, Technology & Society · Creative Writing