I'm Jaya, a writer and creative strategist in New York. I studied Science, Technology, and Society, and creative writing at Stanford.

I help teams figure out what they're trying to say, turning momentary attention into true interest. I work on voice, editorial, brand systems, and creative direction. Get in touch — jaya10@alumni.stanford.edu.

Jaya, taking a photo
Stanford Stadium at night, 35mm
Independent Why Women Should Fist Fight Visual script: photos, design, writing — 2024 Fist Fight Margins The story of a global streetwear pop-up Video, visual design, editorial — 2024 MARGINS Atlassian Editorial for the design blog Editing, editorial strategy — 2024⁠–⁠26 design blog Atlassian Internal comms for 600 designers Writing, strategy, communications — 2024⁠–⁠26 AI Builders Week MTV Buckhead Shore, as written Writing, editorial strategy — 2022 Buckhead Shore
Experience
AtlassianEditorial lead, design blog2024–26
AtlassianAI enablement, design org2024–26
MTV EntertainmentUnscripted series development2022
QuickenProduct marketing2021
Education
BA, Science, Technology & SocietyStanford University
Creative WritingStanford University
PORTRAITS / MOVEMENT / LAND / BEHIND THE SCENES
PORTRAITS
Claire
Backstage pass
Front row
End of the night
Varsity
Party portrait
Patchwork
Pink shirt
MOVEMENT
Corner store lineup
Window shopping
Stanford Stadium, at night
Street skate
House show
Skate day
Kickflip at the truck
Night garden
LAND
Lake Lag, dusk
Lakeside
The swim
Oranges
Hennessy
The city, from up here
Golden hour
Light leak
BEHIND THE SCENES
Window light
Wardrobe
Fitting
Sheet music
The photographer
Mirror check
Tank tops
(←) All work

Margins

The story of a global streetwear pop-up

VIDEO, VISUAL DESIGN, EDITORIAL — 2024

MARGINS is a global streetwear pop-up. I wrote and directed an editorial feature: interviews with the creators, Rayouf Alhumedhi and Olivia Wang, alongside photography, logo exploration, and visual design.

The Story of MARGINS
Creators of MARGINS
(←) All work

Atlassian

Running the design blog

EDITORIAL — 2024–26

Editorial lead for the Atlassian design blog: 30,000 readers, 25 contributors. Mainly, I helped designers shape narratives from their technical processes.

Read the design blog ↗ A piece I wrote ↗

(←) All work

Atlassian

Internal comms for 600 designers

STRATEGY, COMMUNICATIONS — 2024–26

Strategy and communications for a 600-person design organization: AI Builders Week, the monthly Design Download, and programs that moved a design org from curiosity to fluency.

AI in Design — building AI capability
Design Download — monthly internal newsletter
AI Builders Week Look Back
Org Updates — Atlassian Design System
AI Design Center — resource hub
(←) All work

Independent

Why Women Should Fist Fight

WRITING, PHOTOGRAPHY, GRAPHIC DESIGN, NARRATIVE STORYTELLING — 2024

A visual script: a coming-of-age film about an outspoken high school student disturbed by the passive-aggression of the women around her.

01 — EXPLORATIONS

Poem poster — Growing Up Packs a Punch

Poster

Style guidelines — typography and color

Style guidelines

Notebook direction

Thesis

02 — THE SCRIPT

The visual script itself — story, setting, and the people in it.

Why Women Should Fist Fight — story
Author pageInspiration page

03 — THE SITE

Web treatment — red
Web treatment — Malani’s World

04 — THE CAKE

The cake — Why Women Should Fist Fight
(←) All work

MTV Entertainment

Buckhead Shore, as written

TV WRITING — 2022

TV writing at MTV Entertainment — episode descriptions and titles that captured plot, suspense, and drama.

EPISODE 9  ·  TV-14  ·  42 MIN  ·  AUG 11, 2022

I Thought We Were Brothers

Adamo is devastated when the boys fail to show up for him. DJ finally debuts his new song for his dad but worries about the feedback. Savannah invites Parker over for the first time but is blindsided by their conversation.

EPISODE 10  ·  NR  ·  42 MIN  ·  JAN 18, 2022

There’s Ripples in Love, There’s Ripples in Life

The boys plan a special trip for Adamo to Hilton Head for a weekend of beach, booze, and bold declarations. Parker struggles to contain his feelings for Katie and Juju makes big moves at Magic City.

JAYA SANDHU

Resume

Writer and creative strategist in New York — most recently at Atlassian, previously MTV Entertainment. jaya10@alumni.stanford.edu

EXPERIENCE

Atlassian

Editorial lead, design blog · 2024–26

Ran the Atlassian design blog — 30,000 readers, 25 contributors. Edited and developed pieces with designers across the organization, helping them shape compelling narratives from their technical processes.

Atlassian

AI enablement, design organization · 2024–26

Strategy and communications for a 600-person design org — AI Builders Week, the monthly Design Download, and enablement programs that moved the org from curiosity to fluency.

MTV Entertainment

Unscripted series development · 2022

Wrote episode titles and descriptions — copy that captured plot, suspense, and drama for a national audience.

Quicken

Product marketing intern · 2021

Brand research with 1,000+ respondents and a focused marketing strategy for a key customer segment — positioning shaped by competitive analysis of fintech.

The Stanford Daily

Reporter · 2020–22

Reported on tech, public health, and campus news — covering panels and talks with the founders of Airtable and Stitch Fix and the Biden–Harris COVID-19 Advisory Board.

EDUCATION

Stanford University

BA, Science, Technology & Society · Creative Writing

CommissionedDriving AI Adoption Through TrustAtlassian Design Blog